A recent trip to El Paso, Texas provided me with an incredible amount of perspective on design challenged products. Within environmental graphics, I found that most things in Texas are indeed large. Sign ordinances and programs are non existent. As a result, a small market can build as many signs and at any size as they so desire (or can pay for).

This isn’t about unnecessarily large signs.

It’s about Action Jesus (and Moses if you so desire). I’m not going to pretend I know much about packaging. Like every other Graphic Design student, I’ve had to design and implement controlled assignments. But witnessing Action Jesus sold in earnest was by far the best design related experience in Texas.

This isn’t to say that I don’t believe in religious action figures. Certainly, they have their place in society. Action Jesus speaks to the design-centric crowd that believes only a small portion of the world is designed because it isn’t designed well. Since then, I remind myself of Action Jesus whenever I question the earnest and honesty in design, however horrible and blasphemous it might be.