Novelty Neon
When I jumped into Environmental Graphics four years ago, LED (Light-emitting diode) use had already become commonplace within the sign industry. I was taught neon provided superior halo illumination and looked much better in exposed treatments, but was also twice as expensive to produce and maintain.
Still relatively new since it’s restoration in 2009, the cost of restoring and refining The Fox Theatre is apparent by both the cost of tickets and the craftsmanship of every detail. Miles of neon accent the marque and blade sign, while cove lighting is used throughout in illuminating a dimly lit setting.
I’ve learned to accept neon’s faults much in the same way printers have embraced the Letterpress within the last decade. As LED technology continues to improve, neon has inevitably become a secondary niche treatment.